Les amies de l'IA Leading change with AI.

Transformation
with AI,
for your company

IA Friends is an agency for change management with artificial intelligence, helping leaders take the step with their teams.

Book your free 30-minute discovery call
01 · The IA Friends method

We transform
the way you work,
without apprehension,
with appetite.

The real subject is women and men adopting new working habits with AI, in the best possible way. That is where we step in.

We do not train for training's sake, we lead change: we start from the leader and their needs, we bring managers on board, we install the new habits for the long run.

You know neither where to start nor how to support your teams. That is exactly where we begin.

Our starting point

We start from you, from your vision, from your needs, never from the tool.

IA Friends

Your teams have working habits.
AI can become one of them.

The ambient noise

50 videos a day about AI, and still no answer for your house?

funnel MVP API SVG no-code tokens IPA SaaS datalake frame html json agentique MCP Deep Learning RAG Artifacts CMP prompt skills workflow LLM BIAS Docker MLOps POC fichier.md A/B testing la fin de ChatGPT x10 votre CA le dernier outil du moment Claude Cowork Opus 4.8 Sonnet Grok-4 Gemini 3.1 Deepseek-V4 qwen 3.6

The market speaks a language nobody understands. We translate.

03 · Who we are

Three women executives
who tamed AI
without a coding background

We are three women with executive careers. We have lived the company from the inside, its urgencies, its doubts, its trade-offs. AI is not learned in lines of code, it is learned through practice.

Peggy Silberling Brand strategy, image, narrative, AI

Twenty-five years of leadership in luxury and culture, a creative house founded in 2021. AI has become part of her daily work. She carries brand strategy, image, narrative and the AI method.

Marie Ange Ferreira Strategy, business development, data

A career in strategy, business development and data. She turns AI into concrete, measurable growth that lasts.

Isabelle Chambon Change management, transition, organisation, HR

Twenty-five years of general management, change management as her craft. She brings teams on board, structures the organisation and makes AI a working habit.

The tech pool AI, tech and data specialists, on demand

The core leads, the network executes. A network of AI, tech and data specialists backs the collective for delivery and peak loads, up to date with the latest practices. Not an in-house technical team, a capacity activated on demand.

If we got there,
your teams will too.

IA Friends
The language of the Fs

AI is also a matter of strategy and female leadership.

Easy01

No jargon, only concrete moves.

The language of the Fs
Reliable02

The rigour of an executive career, data handled with full security and compliance.

The language of the Fs
Fun03

Taming AI is a pleasure. A joy that quickly wins over those who give it a try.

The language of the Fs
Friendly04

Accessible and simple, AI enters your daily life like a friend, a source you can trust.

The language of the Fs
Feminine05

A collective of women executives and a network of mutual support, a feminine pragmatism that makes other women want to join AI.

The language of the Fs
Functional06

AI in the service of results: operational, measurable, tailored to each person.

The language of the Fs

Three women executives, one collective, zero bullshit.

The proof
starts with us

04 · Pilot case, our own house

Silberling Studio

Our sister house has installed its own AI agents, automated its production and runs its business from a tailor-made cockpit. We do not sell a theoretical promise. We show what we have done at home, available right away.

Agents AI installed
in-house
Production Automated
every day
Cockpit Tailor-made
steering

Our first transformation case is us.

A few figures
  • 200+ emails sorted and handled automatically, more than 6 hours saved every week.
  • 11 custom automations to save time, reduce errors and raise our conversion rates.
  • 7 people trained on our custom internal tool, which connects everything, in place of 22 scattered tools.
  • 15 specialised agents across our key functions.
  • 7 people trained to master generative AI and use its full potential.
05 · For premium houses and SMEs

For houses where taste and relationships matter

Four fields where the leader often faces the decision alone. Few AI players speak the codes of the house before they speak technology. We do.

01

Hospitality

02

Art de vivre

03

Wellness

04

Culture

Frequently asked questions

What leaders ask us

What is IA Friends?
IA Friends is an AI change management agency for the leaders of premium houses and SMEs. We start from the leader and their needs, we bring the teams on board, we install the new working habits for the long run. Technology comes last, as proof. It never leads.
Who is IA Friends for?
IA Friends works with leaders in independent hospitality, art de vivre brands, premium wellness and private culture. The typical profile: a decision-making executive who sees AI coming but knows neither where to start nor how to bring their teams along.
Where do you start with IA Friends?
It starts with a free thirty-minute discovery call. We start from your needs, we address the open questions and we install AI where it is needed.
How do you work with teams?
We lead change in four stages: understand with the leader, structure a roadmap, transform the teams' working habits over time, deploy AI tools built on your workflows. You start where you are and move at your own pace.
Is IA Friends connected to Silberling Studio?
Silberling Studio is our sister house and our first transformation case. The line is clear: IA Friends leads change and builds your AI processes. Silberling Studio supports your brand image and all your content.

Let's take the first step
together.

Thirty minutes to talk about your transformation, with no commitment. Tell us where you stand and what is holding you back.

Book your free 30-minute discovery call